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According to the statements of European companies in the consumer sector, including Nestle and Pernod Ricard, their results in 2013 proved to be unsatisfactory due to slowing sales growth in China, Brazil and other emerging tupper ware markets, according to The Wall Street Journal. Their prospects in 2014 now do not look as rosy.
French advertising conglomerate Publicis tupper ware Group, which works with many major consumer brands, also blames the slowing sales sluggish demand in China and other developing countries. Disappointing results of European companies in the consumer tupper ware sector showed how dependent they are on the emerging markets. As in developed countries, sales were slow, they have relied on growth in China, Brazil and Mexico. But now they have lost this support despite the fact that in Europe and the United States the results have not improved markedly.
Companies indicate that in the coming years can be difficult to return to previous growth rates, and it will be weak. They suggest that this situation may become the new norm. "The tupper ware situation at the macro level in 2013 was one of the reasons for the slow growth, the lowest in the developed countries and below the usual level in emerging markets - said Thursday tupper ware Nestle CEO Paul Bulcke. - It looks like 2014 will be the same. "
Swiss company tupper ware Nestle, the world's largest income food manufacturer, has announced that its sales growth in the region, Asia-Oceania-Africa last year fell to 7.4% from 10.3% in 2012 In Europe, sales grew only 0.8%. So-called organic growth Nestle last year was only 4.6%. Thus, for the first time in 4 years the company failed to achieve the target value growth of 5-6%. As a result, Nestle profit for last year fell by 2.2% and amounted to 10 billion Swiss francs ($ 11.1 billion). Many companies, such as, Remy Cointreau, tupper ware which makes a big bet on the markets of China and Brazil, have felt the cooling effect of the economic slowdown. Pernod Ricard company on Thursday reported a decline in sales in China by 18% in the IV quarter 2013 revenues of the French manufacturer of alcoholic beverages tupper ware in the past year have decreased, including anti-corruption campaign by the Chinese government.
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