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A brand with a great customer service that sells shoes casually
Zappos is the company that best represents the radical focus on Customer Experience through internal values and culture. Like other renowned companies worldwide fame as The Ritz-Carlton Hotels or ING Direct, Zappos has achieved excellent financial results through an unusual customer focus. His unique approach is based on a more informal style and great truest measure focused on living the culture and values of the company in the professional and personal activities of all employees; cheerful and spontaneous. Their culture lock and lock is its strength, so one of his most interesting maxims is that "happy employees create better customer service", so fun activities are promoted within lock and lock the company and outside it. Within the company, all kinds of joyful activities are promoted and "somewhat crazy" as parades, small or contests. What is Zappos? It is an online sales company founded in 1999 that sells annually more than 1,000 million in shoes and other items of clothing. Its real architect and inspiring is Tony Hseih in 2000, became Director General. Very soon realizes lock and lock that his purpose is to build the company lock and lock around the customer experience. "In 2003 we thought we were a shoe company that offered great customer lock and lock service lock and lock Today we think of Zappos as a brand with great service customer who sells shoes casually ". "Zappos is a brand with great customer service that sells shoes casually" So as we come this company to achieve the highest levels of customer satisfaction worldwide? Why an Internet company that does not sell its own products, or have an exclusive marketing channel has achieved such high worldwide reputation? For Tony Hsieh the main reason was to establish a culture and values that lead to great customer service. lock and lock ? It is our belief that if we build the right culture, the rest? Great customer service or business-lasting brand and will be a natural consequence? . The foundation of a culture Since its inception, Zappos seeks to create loyal consumers to your brand, not merely to make money or be the market leader. To achieve it, all employees are actively working on developing a cultural environment? where everyone feels part of the company and share in the success of the company. This shared passion for the company, was the force that kept the company afloat in the years following the bursting of the Internet bubble (2000-2003) and allowed to grow and mature lock and lock as billing company "Zappos want your employees understand they are the ones who build culture "Zappos want your employees understand that they are the ones who build culture and ensures that share the same culture at work. By asking workers their views on Zappos and collect them in a volume receiving all year (Culture Book), leaders help employees to redefine the ever-changing culture of Zappos. The creation of values A year later the creation of Book Culture 2005- 10 cultural values are set, albeit with some reservations Tony Hsieh who feared that this was a process too "corporate" and similar to large companies .
Provides WOW Through Service. It embraces and promotes lock and lock Change Create Fun and Little Eccentricity Be Adventurous, Creative and Open Mind Pursue Growth and Learning Build Open and Honest Relationships with Communication Build a Positive Group and Family Spirit Do More with Less Be Passionate and Determined to Be Humble While a large majority of companies have developed lock and lock a set of values, far fewer actually guided by them in any area ratio of its employees. No other company has developed values like these. They are unique. Does anyone know a company that has created the value "Create Fun and a Little Eccentricity"? In the cultural world Zappos lock and lock this value is one of those who live m & a
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