Monki characters are made of chemicals that fantasilicium, kokettium and analysium and live in a ci

- Monki is a holistic concept. For us clothes, decor, artwork and adventure we tell a whole, says Monkis entrepreneur Linda Friberg to Oslopuls. The Swedish fashion brand has now opened shop in Bogstadsveien 4 in Oslo.
Chain in the group Fabric Scandinavien AB with cheap chains like Cheap Monday and Weekday. 60% of its shares were acquired by H & M last year.
Monkis design is described as "an imaginative walk-in closet where Tokyo street style combined with Scandinavian fashion consciousness." Friberg says she is inspired by street fashion; ordinary people with personal style.
- We travel a lot and try to get the impression from so many different places as possible. To stay ahead, and give girls what they want right now. While we work with classic trend will garments always have a distinctive Monki signature, for example, through print or special cuts. More than fashion
The first Monkibutikken opened in Gothenburg 2006. Linda Friberg would create something other than a typical moteutikk, and the idea of the little figure Monki was born. A flying black wad that are tougher than Hello Kitty, and today has grown and evolved to twelve personalities.
Monki characters are made of chemicals that fantasilicium, kokettium and analysium and live in a city of oil and steel. Products are packed into dreamy message: "Join us on a journey in thought bubbles and soar through the haze beyond the horizon."
- That's because Monki is a holistic concept. For us collection, decor, artwork and adventure we tell a whole. We want customers to feel curious, excited and inspired when they go into a Monki store, explains Friberg.
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